FREQUENTLY ASKED QUESTIONS: _____________________________________________________________                                 

* What, exactly, is "The Trophy Effect"?

The Trophy Effect is an innate, subconscious force that causes human beings to focus on their shortcomings (what's wrong), rather than on their accomplishments.  As a result, we are inclined to feel more doubtful than  hopeful and are more likely to give up on things rather than stay the course.   Moreover, because The Trophy Effect is tied directly to our survival instinct (our “reactionary mind”), it is so well concealed that we are not even aware that it is occurring. Therefore, we do not know that The Trophy Effect is something over which we can exercise full autonomy by simply discovering how to do so!                                                                                                                                                   

* Does the book simply explain "The Trophy Effect" or does it also provide an effective resolution?

Both - which is why The Trophy Effect process is so powerful. Therefore, whether you read the book or are able to be coached through the process personally, you will not only discover what this dynamic is and why it limits you, but how to overcome it.  In the end, readers / participants will be invited to complete a series of four simple exercises, which have been designed to re-condition both one's reactive mind and their physical brain, thereby enabling The Trophy Effect to begin working for them rather than against them!                                                                                                                                                                          

* How will "The Trophy Effect" improve my life? 

By becoming aware of and neutralizng The Trophy Effect, you will be enabled to override your “reactive mind” (hence, your fears). The purpose of the book is to produce a major shift in your psychology, leaving you more conscious, more confident, more empowered, and more passionate.  The ultimate outcome of The Trophy Effect is to empower you to live "intentionally" rather than "in reaction" to your circumstances – resulting in a greater sense of freedom, happiness, connectedness, and joy!                                                                                      

* How is this accomplished?

"The Trophy Effect" is a powerful visual exercise, which has been designed to inspire specific insights and prompt specific realizations, thereby allowing you to observe what is really going on within your own psychology.  Once "the light bulb comes on," you will be able to see for yourself how and why you have been living at the effect of this dynamic, thereby allowing you to "turn it around" - resulting in fuller access to the power of choice!                                                                                                                                                                                                                                                      

* What makes it work?  -And will it work if someone simply skims the book looking for pearls?

Frankly, it is recommended that you not read casually - for in order to extract full value from the process, you should follow along as fully and intently as possible.  However, most readers discover this to be a relatively simple (& fun) assignment in that the entire process is both compelling and intriquing; being centered around a metaphorical journey of the reader's own mind.  In support of this metaphor, you will be invited to "particpate" as if you were attending a seminar rather than reading a book - which is precisely how you should approach The Trophy Effect if you are truly committed to "destroying self-doubt, discovering your true Self, and taking control of your life forever!"                                                                                                                                                        

* Sounds wonderful, yet what about the "exercises?"                         Must one complete the exercises in order to "get it?"

Why would anyone not want to "get it" nor complete the exercises?   Again, the exercises   are very simple and lots of fun - yet those who "play full out" are much more likely to be fully rewarded for their efforts.  Still, even if you were to skip the exercises altogether, there is great value to be had by simply going along for the ride and learning what there is to learn - as you are sure to discover "the Secret of The Trophy Effect" by simply completing the journey.  However, there is no limit to the degree of "enlightenment" that awaits those who surrender fully into the metaphor and take the exercises to heart!  

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